Our Mission is simple

Inspire creatives and show there is an audience for everyone.


We believe in following your own vision and giving your unique view on the world.

Whether that be in products, art or how you think life should be lived.

We plan to inspire by sharing our journey from the ground up.

Documenting everything from 0 customers to infinity. No secrets.

Sonder, noun:

The realization that each random passerby is living a life as vivid and complex as your own.

Everyone has a story to tell, an important moment to share.

Your perspective is what matters, if you try to create for what you think people will “like” you lose that perspective.

That’s something we vow to stay true to.

Being ourselves and creating that we believe should exist, even if it means that product may not produce as many sales. The goal of this brand is not to be a wallet brand, but a designer of all types of goods we feel inspired to make.